Week 4. Setbacks and more technical research

Setbacks: getting designers to collaborate will take some money

Response from one of the designers
  • Crochet Designers use Crochet Along projects to bring more users to their websites.
  • I’ve seen a variety of approaches out there — some designers lean heavily into advertising, as evidenced by many many banners on their pages. Others, it seems, try to drive traffic to their premium content and other offerings. Either way, it’s not in their best interest to use an app to share their content.
  • Also, and I’ve seen signs of this before, designers are very concerned about copyright issues, and rightfully so! Currently, they sell their patterns as PDFs. There’s no way to protect the PDF from being shared post-purchase.
  • Protecting patterns in-app is (a little) easier than securing PDF. Although it’s possible to share your credentials, the app provides an additional value — keeping track of your progress. So two people can’t work on the same pattern simultaneously. Would this be a value add for Crochet Designers?
  • Related to the idea above, and some findings from previous weeks (All-access pass), the app I’m developing could serve as a “private vault” of all patterns by this designer which only paying users would have access to. I doubt this would be a value enough by itself but in addition to some other functionality might be a possibility for a “white glove” service for Crochet Designers.

Continuing technical research

Ravelry accessibility controversy drove some crocheters away

Connecting with Reddit community

Have an idea for an experiment or would like to be a part of the project? Or maybe you’re a crocheter yourself? Let me know your thoughts and ideas! I love collaboration!

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UX and Product designer at a startup. I focus on validating product ideas early and often.

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Tamara Didenko

Tamara Didenko

UX and Product designer at a startup. I focus on validating product ideas early and often.

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