Sprint 0: Declaring the assumptions about the business (to be)

Casual Crocheters want to find unique designs and recreate them easily.

Casual Crocheters comprise the biggest segment in the crocheting ecosystem. They consider crocheting their hobby. Typically, they would find crochet patterns online or in print media, buy or download them for free. While they don’t usually create patterns, they might need to take visual notes on patterns in progress. The ease of finding new and unique patterns is important because working the same patterns repeatedly gets repetitive and boring.

Crochet Designers want to support their living with crochet

Crochet Designers are the Content Creators of this ecosystem. For some of them, crocheting unique pieces, creating and selling crochet patterns is the only source of income. They want to develop and distribute designs as efficiently as possible while reaching the widest audience.

Crochet Designers — key to unlocking the value for Casual Crocheters, Yarn Manufacturers, and Pattern repositories

The rest of the ecosystem relies heavily on Crochet Designer and the unique design patterns they create:

  • Casual Crocheters seek unique design patterns to recreate
  • Pattern sharing websites (repositories) attract Casual Crocheters by distributing large numbers of unique crochet patterns
  • Pattern repositories sell access to Casual Crocheters to Advertisers and Yarn Manufactures
  • Pattern repositories also allow Crochet Designers to sell their patterns online (usually, for a small fee transaction fee)
  • Yarn Manufacturers partner with Crochet Designers to create unique designs featuring their yarns. Crochet Designers get paid through affiliate links

Do Crochet Designers need an app for creating crochet patterns?

Understanding the needs of Crochet Designers seems to be the most important next step for this project. While there’s a few adjacent areas that may be interesting for the future of this project, I’m curious if a straightforward value proposition of a visual editor for crochet patterns will find its audience. So for the next step, I want to run the following experiment:

  1. Setup a landing page for the app with a dedicated domain
  2. Landing page should have a sign up form to collect emails from people interested in participating in user interviews
  3. Run a Google ads campaign driving users to the Landing page
  • How many people saw the ad — this would tell me how many users are looking for something like that
  • How many people clicked the ad — this is a higher engagement, so it would indicate a higher level of interest from the audience
  • How many people signed up to participate in interviews — these would be the most valuable leads, indicating not only the interest, but also a higher commitment form the audience
  • Consider adding some mockups to the landing page
  • Consider different ways of talking about the value proposition
  • Consider posting links directly on social websites (Ravelry?)

Read about the next steps:

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Tamara Didenko

Tamara Didenko

UX and Product designer at a startup. I focus on validating product ideas early and often.