One experiment a week 2022

Why run one experiment each week?

I genuinely believe in the power of user-centered design, lean UX, and early validation. Unfortunately, we can’t always apply all the learnings of these frameworks to the day-to-day job: whether because of aggressive timelines, or the necessity to satisfy external vendor requirements, often a Product Designer at a startup finds herself sacrificing those practices in favor of immediate business needs.

  • Find and validate a product-market fit for an idea
  • Validate the viability of the business
  • Practice modern discovery technics and try new experiment ideas
  • Practice writing about work continuously
  • Build empathy for founders and stakeholders
  • If I stick with it, get a remarkable case study at the end 🙃

StitchEase — an app for creating visual crochet charts

Earlier in 2021, I’ve picked up crocheting as a new hobby. While it’s a great way to produce some cool home decor and clothing items, this industry has for sure been overlooked by modern product companies.

Sounds like fun, but who’ll pay for it?

Designing an app like that feels like a fun and straightforward design challenge. There will be a fair amount of interaction work, ideation and validation of flows, usability testing… All the good design stuff.

Main focus: Product Discovery, not Delivery

The plan is to run one experiment each week. Some experiments will be relatively small (like data analysis), some will be bigger (find interview participants and run usability studies); some will only require time investment (read forums and blogs), some will need some monetary support (I want to limit this to $100/mo).

You, the readers, are my team. Your input is invaluable!

Since it’s a solo project right now, and UX and Product rely heavily on collaboration, I hope to find some support in the community here. If you read something that doesn’t make sense, please let me know! If you have a better idea, I want to hear it. If you’d like to collaborate, send me a note 😀

Read about the next steps:



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Tamara Didenko

Tamara Didenko

UX and Product designer at a startup. I focus on validating product ideas early and often.